Effective Recruitment through Networking
With the extensive use of the internet, social media sites are all the rage whether it is for entertainment, personal work or making professional contacts. People seeking jobs and recruiters looking for employees both have ample platform that they can access to put out their message. With websites like Facebook, LinkedIn and Twitter, social recruiting has become extremely easy. The three combined have over 535 million users, which mean that the scope of finding employees is large.
In social recruiting, social media websites are used in order to hire people, instead of traditional ways like help wanted listings and newspaper advertisements. As a potential recruiter you need to find employees who are on top of the gene pool and with such a wide variety of people to select from, you can find the most qualified, talented and experienced candidates there are. Such a way of recruiting is also cost effective for both parties because it is free.
Studies show that about 70 percent of companies have found candidate through social recruiting in 2011, which is a raise from 58 percent in 2010. Also, companies have reported that social recruiting has helped them acquire more qualified candidates to choose from, with a raise of 40 percent pool.
Since connections made on social networking websites offer you with a large array of people – family, friends, acquaintances, clients and customers, it automatically increases your chances of getting your response. For instance if you were to put up a status update on Facebook saying that you need an accountant for your financial company, you will immediately get replies from interested persons who are qualified and already known to you and your company.
Social recruiting can be cost effective, less time consuming and potentially help you find the right candidates for your company. It is not only the next big thing in recruiting, but also a step ahead towards the digital age.